Visual merchandisingCAD | Design | Teamwork
For a Visual Merchandising module we were put into groups and was given the task to create a window display and an in-store replication of what we would stylise a brands SS14 collection to look like. We chose Alexander Mcqueen, the collection had a tribal esque feel which inspired us to look further into African Tribes. It was then that we came across the Kikuyu Tribe in Kenya that actually makes up about 22% of the countries population. The tribes women are natural leaders, hard working and very ambitious. We took this information and constructed the window display to replicate the tribe itself by reflecting the strong, independent women. As for the in-store display, we kept the layout fairly simplistic because of it being a high end store. I feel that we reflected the McQueen brand well and working on a team project allowed us to systematically plan and organise our time, manage our time and allocate jobs to different people. |